The VATA Brasil team returned from the ISPO Winter 2007 trade fair in Germany as finalists from over 231 participating companies for the 2007 BrandNew Awards.
ISPO BrandNew's panel of 18 professional specialists from the sports industry and media selected finalists based on the innovation and design of their products. They viewed, examined and tested new products from over 23 countries and were amazed by the high quality of the VATA Brasil line.
Our fashion shows at ISPO were viewed by hundreds of people, including distributors, retailers and media. The clothing was very well received by the European media; watch for us in the April edition of SHAPE Germany!
Being chosen as a finalist at the world's leading trade fair for sporting goods and sports fashion was an honor and a statement: VATA Brasil's cutting edge designs combined with the best fabric available create a superior sportswear product.
We are now excited to be back home and working hard on the spring line. With our new designs, we plan to continue to re-define fitness wear.
Connie Gallo, fitness champion, says: "VATA's line of fitness wear is truly motivating because the cut and the fabric highlight and define the physique that you work so hard for."
The construction of comfortable, tough wearing fitness wear is a science in itself. Seams must be strong enough to withstand tension when the fabric stretches and flat enough to avoid chafing or riding up. Stretch allows for the one size fits all sizing, simplifying the buying experience. "They make you want to work harder to keep your body fit and healthy. VATA Brasil fits where it should and performs every time."
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